SGLA Criticizes Montana's New Law on Sweepstakes Gaming
The Social Gaming Leadership Alliance (SGLA) has spoken out against a recent law passed in Montana targeting sweepstakes-style gaming, calling it an unnecessary and overreaching measure that could stifle consumer access and innovation in the industry.
Signed into law in May 2025, Montana House Bill 946 prohibits the operation of sweepstakes-based digital platforms that offer users the chance to win prizes without monetary consideration. SGLA argues that this law misinterprets the nature of sweepstakes casinos, which operate legally under federal promotional sweepstakes rules, including Alternate Method of Entry (AMOE) compliance.
A Blow to Legal Sweepstakes Casinos
According to the SGLA, the new Montana legislation conflates promotional sweepstakes with illegal gambling. This, they claim, ignores both legal precedent and the industry’s commitment to transparency and consumer protections.
"This law jeopardizes platforms that follow federal guidelines and provide free-to-play alternatives to traditional gambling," an SGLA spokesperson stated.
Understanding AMOE: The Key Legal Distinction
A core tenet of sweepstakes legality is the availability of a no purchase necessary entry method, often referred to as AMOE. This provision ensures that users can participate in promotions without spending money, distinguishing sweepstakes casinos from real-money gambling operators.
Learn more:
How Mail-In Entry (AMOE) Works
Are Sweepstakes Casinos Legal in the USA?
Montana Outlier Among States
While sweepstakes platforms remain accessible in most U.S. states, Montana joins a short list of jurisdictions, including Washington and Idaho, that explicitly restrict or prohibit sweepstakes casino operations. The SGLA believes this trend could encourage misinformed policies elsewhere.
The organization is now urging Montana lawmakers to reconsider, warning that the law may face legal challenges for conflicting with federal trade and sweepstakes regulations.
For reference: NCPG – Responsible Sweepstakes Engagement
Why It Matters for Players
This new law may limit access for Montanans who enjoy legal, free-play sweepstakes casinos like Chumba Casino or McLuck. These platforms are built around dual-currency systems (Gold Coins and Sweeps Coins) and offer players a free method to win redeemable prizes.
Explore: Top Sweepstakes Casinos for U.S. Players
Final Thoughts: Industry Unity vs. Legal Uncertainty
The SGLA’s response signals a growing urgency within the sweepstakes industry to present a unified voice against potentially harmful legislation. While Montana’s new law is currently limited to state boundaries, industry experts worry it could set a precedent if left unchallenged.
SweepstakesCasinosReviews.com will continue to monitor the legal landscape and provide updates for players in restricted states.
FAQs – Montana & Sweepstakes Casinos
Can I still play sweepstakes casinos in Montana?
As of May 2025, Montana has outlawed sweepstakes-style games offering prize redemption, even if a no-purchase method exists.
Is this the same as banning social casinos?
Not exactly. Traditional social casinos with no redeemable prizes are generally not affected.
Which states allow sweepstakes casinos?
Check our State-by-State Sweepstakes Legality Guide for the most up-to-date access map.